The VP of Marketing is a key hire for Sakara Life, and hiring a star is one of our most important initiatives at this point in our evolution. We are looking for a quick, smart, and thoughtful leader who shares our passion for health and well-being to take us to new heights! The VP of Marketing will be based out of our headquarters (the Sakara Loft) in Soho, NYC.
We are building the leading premium wellness brand in the world, anchored in clean eating, and can't wait to meet you!
"What you are seeking is also seeking you"-- Rumi
DAILY TASKS AND RESPONSIBILITIES:
Oversee a marketing organization that includes paid acquisition, as well as press, PR, partnerships, social media, and creative
Manage a significant customer acquisition budget, including SEM, display, Facebook/Instagram, direct mail, etc.
Increase earned media and unpaid traffic with PR, social media and other programs
Oversee a robust content and non-paid strategy
Oversee on-brand marketing partnerships
Drive high-priority tech / product requirements as they relate to growth goals
Leverage ongoing customer research, segmentation to inform business decisions.
Create and maintain a strong executive team presence – work closely with Founders and General Manager